The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.
School district leaders including superintendents and board members are under increasing pressure from parents to show better results, according to research by an expert at Rice University's Jones Graduate School of Business. ...
Education
Aug 7, 2024
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0
Online fashion retailers clinging to the received wisdom that photos of thin models are the most effective way of selling clothes may want to think again, according to a new study examining the impact of size-inclusive model ...
Economics & Business
Jul 31, 2024
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1
As restaurants increasingly embrace technology for placing food orders, a new University of South Florida study reveals that digital ordering platforms significantly influence consumer behavior, often leading to more indulgent ...
Social Sciences
Jul 23, 2024
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86
When a consumer has a bad experience involving a company's products—be it purchasing a car with a safety defect, becoming the victim of a data breach or having baggage lost by an airline—you might think he or she wouldn't ...
Economics & Business
Jun 12, 2024
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Wifi-enabled washing machines. Voice-controlled microwaves. App-enabled TVs, vacuum cleaners, and even window blinds you can control from the comfort of your couch.
Economics & Business
May 29, 2024
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32
Abercrombie & Fitch. Balenciaga. Starbucks. In recent years, these brands and many others have faced extreme public backlash due to insensitive comments from executives, changes to loyalty programs, controversial advertising ...
Social Sciences
Apr 30, 2024
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1
Colleen Harmeling, a Florida State University College of Business researcher, points to photo filters, overly edited photos and other distortions of user-generated content as impediments to consumer trust. In turn, they are ...
Economics & Business
Apr 15, 2024
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39
Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the traditional ownership model. ...
Economics & Business
Apr 11, 2024
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17
As some major brands try to make their advertising more inclusive, research from a University of Oregon marketing expert finds that mere representation of a race other than white is not enough.
Social Sciences
Mar 4, 2024
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1
Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing efficiency, and interacting with customers. But new research from Texas McCombs explores another ...
Social Sciences
Jan 18, 2024
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4
